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But I find it alarming that the current poster child for queer positivity and inclusive gender expression is a cisgender white man who has up until now only dated (albeit publicly) womxn. Or even an attempt at creating a definitive guide of when incorporating the symbolism, language, and cultural signifiers traditionally used to subvert heteronormative gender and sexuality-based stereotypes bypass inclusivity and enter tokenistic territory. This piece isn’t a takedown of Olivia Wilde, or a commentary on the incessant gay romance rumors which followed Harry Styles and Louis Tomlinson since before One Direction even placed third on the X-Factor in 2010. And it’s not okay.ĭon’t get me wrong I don’t care about who Harry Styles sleeps with. Although there are numerous culprits, whose queerbaiting ranges from the questionable to the distinctly offensive (Taylor Swift and Ariana Grande also frequently crop up in this discussion), it seems that Harry Styles has made, more so than any other contemporary musician, queer aesthetics the definitive brand he now hinges his career upon. While the comparisons aren’t exact, this is the same guiding principle behind celebrity-led and particularly musician-led, queerbaiting. Political beef aside, Target’s recent transformation into a #loveislove #happypridemonth environment seems less spurred by a sincere desire to embody progressive values in a tangible way, and more the product of a decision made by corporate executives that Target’s carefully orchestrated, meticulously branded approach to pride is incredibly profitable. Nevertheless, I find the awkward nature of Harry Styles’ appeals to the LGBTQIA+ community – both stylistic and musical – the kind of confusing, if not disingenuous, messaging akin to seeing pride merch now sold nationwide at Target, a company, (lest we forget), whose former CEO Gregg Steinhafel garnered controversy in 2010 for donating $150,000 to MN Forward, a Minnesota-based political action group publicized for supporting politically conservative candidates who vocally opposed gay marriage.
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With full transparency, I am a cis, straight womxn and I acknowledge the intersections of my privilege when discussing a topic I am unequivocally watching from an outsider’s perspective. And I don’t think we’re discussing it enough. Although angry tweets from conservative activists like Ben Shapiro about how masculinity is in serious danger aren’t exactly a mark of well-informed, nuanced opinion, the Harry Styles queerbaiting debate is something I’ve thought about a lot this past pride month.
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I guess I’m not sure exactly where I want to begin with this one. I’ve restarted this article maybe three times.